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ChefWorks catalog photography


Chef Works is a global brand that manufactures and distributes high-end culinary and hospitality apparel. Quality materials and construction combined with innovative details make the Chef Works product lines fashionable, functional and sought after.


Chef Works came to Euro Style for our branding and strategic marketing expertise. They asked us to freshen up their entire corporate look to better reflect the global powerhouse the brand had become. We put a heavy focus on lifestyle photography and used real, modern chefs to highlight the energy of the kitchen. These images were later incorporated in their catalog, website, store-front and convention shows.


Branding, Product Design, Packaging, Photography, Web Design

This case study proves how photography can serve as the basis for an entire launch campaign. Locations were thoughtfully scouted to compliment the client's fashions and highlight new chefs in the field. Modern restaurant decor and minimal graphics effortlessly supports the brand to embody the pulse of the current food industry.

Runway concept debuts the latest fashion
collection at an annual industry tradeshow.

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