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Chicco Feeding cup design


Chicco is Europe’s leading baby care brand and a core branch of the global Artsana Group. Since 2013, Chicco U.S.A. has been partnering with Euro Style to develop their Feeding & Soothing Departments. From concept to production, we have created extensive packaging, product design, merchandising, video and advertising campaigns. Our focus is to present their brand story with a modern & approachable, yet informative look, to gain the consumers attention in a competitive market.


Packaging, Product Design, Advertising, Photography, Copywriting, In-Store & Digital Merchandising

Euro Style and Chicco have had a long relationship over the last several years. Our most recent packaging revamp included a complete overhaul of their NaturalFit product line. Infant Feeding, Soothing Accessories and Toddler cups work along side each other for a consistent brand experience.

Chicco NaturalFit Cups Advertisment

Various print and digital advertisements were developed to launch the NaturalFit product line for social media and e-commerce. "There's nothing like holding your own" was the foundation for our campaign and integrated all three categories together. 

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